RETRACED SHOWCASE

Retraced, a fashion and textile supply chain compliance platform was in need of a complete new corporate identity. Very Good Looking, a Berlin-based creative impact studio, designed this new identity. The identity was all-encompassing: refined and rolled out across digital and physical mediums, from social media and web applications to print out of home campaigns and stationary.

Very Good Looking, short on time, long-required a showcase of the project. I managed the creation marketing material for this project in the form of a full showcase. Assets created for this showcase aimed to represent the project holistically and address every angle the identity was considered from. This meant that not only were existing sketches and ideas examined, but were used in the creation of the material ultimately used to best demonstrate the end product. From animated content depicting the logo refresh, motion graphics for socials, new iterations of out of home campaigns, and stationary, no aspect of the Retraced rebrand was left untouched for this showcase.

Available here as well: https://verygoodlooking.berlin/project/retraced-rebranding-showcase/